justice
Justice is a retailer specializing in fashion for tween girls. As a member of the brand's digital marketing team, I wrote marketing copy for email subject lines and push notifications. I also proposed and led a project to enhance on-page content, providing copy direction for product descriptions and effectively boosting the site's overall SEO value.
For the launch of Justice's in-house usability lab, I partnered with UX Designer, Ellen Jordan, to lead user-testing sessions and identify areas for improving user experience on both mobile and desktop.